From Corporate Creative to Wellness Pioneer: The Journey Behind EDERRA
I am Vladi, Founder of EDERRA.
Driven by a personal health challenge, I founded EDERRA after being diagnosed with fatty liver disease. When my doctor advised me to incorporate broccoli microgreens into my diet, I began a journey that would change my life. Leaving behind my role as Chief Creative Officer in the corporate world, I immersed myself in the study of microgreens, eventually opening a small farm dedicated to their cultivation.
Drawing from my Italian roots, where good food and wellness have always been a way of life, I knew that the key to true health lies in daily routine, exercise, and quality nutrition. Teaming up with local farmers, biochemists, and experts, I created EMPWR+āa functional superfood supplement that embodies the farm-to-body philosophy.
At EDERRA, weāre not just promoting a product; weāre fostering a lifestyle of transparency, wellness, and mindful living. My mission is to inspire others to take charge of their health, just as I did, by integrating natural, nutrient-rich foods into their daily routines.
We approach challenges with diverse perspectives, bound together by our shared passion of nutrition, sustainability, and making the world a better place.
To create the supplements our customers deserve, we took remarkable steps to revolutionize the production of supplements using our very own Ederra farm. Our dedication to freshness, quality, and sustainability isn't just about being premium; it's about positively impacting the world. At the end of the day, we're not just selling supplements - we're revolutionizing how we take them and how they're made.
As crazy as this might seem, we already hold the key to making this revolution happen. It begins with tapping into a basic human instinct we all share: the innate yearning to accomplish more - to do the extraordinary. Our innate curiosity and passion for innovation are the driving forces behind discovering better ways to produce supplements. The same spirit that compels us to explore the world is the key to ensuring that the world remains a place where we can create the finest supplements for you and your loves ones, now and for generations to come.
We are driven by "UBUNTU" - I am because we are.
In a team, the Ubuntu philosophyā'I am because we are'āreminds us that our individual strengths and successes are amplified through collective effort and collaboration. By supporting one another and working together, we create a thriving environment where everyoneās contributions are valued, leading to greater achievements for the entire team.