Our Story

From Corporate Creative to Farmer to Wellness Pioneer: The Journey Behind EDERRA

I am Vladi, Founder of EDERRA.

Driven by a personal health challenge, I founded EDERRA after being diagnosed with non-alcoholic fatty liver disease. When my doctor advised me to incorporate broccoli microgreens into my diet, I began a journey that would change my life. Leaving behind my role as Chief Creative Officer in the corporate world, I immersed myself in the study of microgreens, eventually opening a small farm dedicated to their cultivation.

Drawing from my Italian roots, where good food and wellness have always been a way of life, I knew that the key to true health lies in daily routine, exercise, and quality nutrition. Teaming up with local farmers, biochemists, and experts, I created EMPWR+—a functional superfood supplement that embodies the farm-to-body philosophy.

At EDERRA, we’re not just promoting a product; we’re fostering a lifestyle of transparency, wellness, and mindful living. My mission is to inspire others to take charge of their health, just as I did, by integrating natural, nutrient-rich foods into their daily routines.

We approach challenges with diverse perspectives, bound together by our shared passion of nutrition, sustainability, and making the world a better place.

To create the supplements our customers deserve, we took remarkable steps to revolutionize the production of supplements using our local partner farms. Our dedication to freshness, quality, and sustainability isn't just about being premium; it's about positively impacting the world. At the end of the day, we're not just selling supplements - we're revolutionizing how we take them and how they're made.

As crazy as this might seem, we already hold the key to making this revolution happen. It begins with tapping into a basic human instinct we all share: the innate yearning to accomplish more - to do the extraordinary. Our innate curiosity and passion for innovation are the driving forces behind discovering better ways to produce supplements. The same spirit that compels us to explore the world is the key to ensuring that the world remains a place where we can create the finest supplements for you and your loves ones, now and for generations to come.

Our Team

Vladi Delsoglio

CEO & FOUNDER

Meet our CEO Vladi Delsoglio, a passionate advocate for health and sustainability. With two decades of experience in high-end design and creative leadership and former executive at a NASDAQ-listed company. Vladi Delsoglio leads the EDERRA team with a mission to revolutionize the supplement industry and empower individuals to live healthier, more vibrant lives. Under Vladi Delsoglio's leadership, EDERRA is pioneering transparency and innovation, setting new standards for quality and efficacy in functional superfoods.

Ruchit Mehta

CSO & CO-FOUNDER

Meet our Co-Founder and CSO Ruchit Mehta. Born and raised in San Marcos, California He has been fortunate to grow up into a culture where almost every meal Ruchit ate was filled with superfoods like turmeric, and ginger. This taught him about the powerful health benefits that you can get through food, and played a large role in his interest in seeing how we can harness the power of natural products to improve our health.This passion for superfoods grew when Ruchit was studying chemical biology at UC Berkeley, and led him into a career in researching different greens for supplements. When Ruchit discovered the immense health benefits of microgreens, he knew that they had to be shared with the world.

Nic Lewis

CREATIVE DIRECTOR

Nic is a creative pro who believes that art is the magical thread that weaves people together, no matter where they come from. With a rich background in photography, graphic design, and creative direction—Nic infuses every project with her unique blend of passion, style, and know-how. She calls the enchanting city of Florence, Italy her home these days, where she’s diving into a Masters in Interior Design and expanding her artistic horizons. When she’s not hitting the books, you’ll find Nic treasure-hunting at vintage markets, whipping up delicious meals, or on spontaneous jaunts to charming Tuscan villages.

Brand Advisors

Rena Cohen-First

SALES

Meet our Brand Advisor, Rena Cohen-First. Rena 27 years of experience leading sales teams with multinational brands in the food, beverage, and supplement industries. She completed her MBA at The New York Institute of Technology (NYIT).

Rahul Mehta, PhD

R&D

Rahul has 40+ years of experience leading pharmaceutical and cosmeseutical R&D as Vice President in start-ups to multi-billion dollar companies including SkinMedica, Allergan, and AbbVie. He holds a PhD in pharmaceutical sciences and is currently co-founder and CEO of a skin longevity biopharma.

Haeri Roh-Schmidt, PhD

REGULATORY

Haeri Roh-Schmidt is a nutrition industry leader with 20+ years experience. Haeri applies her molecular biology expertise to develop innovative health products. She leads Product Innovation at Herbalife, driving product development and commercialization. Previously, she held key leadership roles at DSM, leading market growth and strategy.

Renee Beall, MBA

MARKETING

Renee brings a strategic lens and deep industry insight to the intersection of wellness, branding, and consumer connection. Her career has been shaped by working with leaders in nutrition and health. She’s not about hype; she’s about impact. At the core of her approach is a simple idea: marketing should serve. Renee is passionate about helping companies grow with purpose—blending science, transparency, and storytelling to build brands people genuinely trust. She currently leads marketing for LBB Specialties Food & Nutrition Industry Vertical.

Keivan Mojtahedi

PRODUCT DEVELOPMENT

Exit Founder & former CEO with ten years of experience in developing pharmaceutical, nutraceutical, and cosmetic products, and in leading teams and business processes. He holds a Master’s degree in Pharmaceutical Science and has experience across the EU and USA.

Brand Ambassadors

Mike Lemaire

Mike Lemaire has been a student of martial arts since the age of 4, dedicating decades to mastering the discipline, focus, and perseverance required to compete at the highest levels. As a professional Muay Thai and Kickboxing fighter, Mike holds the prestigious WBC and WCK Muay Thai World Titles and won a Glory Kickboxing contract in a dramatic 3-round, winner-takes-all tournament.

Dr. Gloria Rodriguez

As an EDERRA Ambassador, my commitment to holistic well-being is deeply personal. Growing up, I longed for a relatable role model, and now I strive to be that guide for others. My experience empowering diverse individuals in STEM taught me the power of personalized support and accessible pathways for both professional growth and overall well-being.

Functional Dining Strategists

Chef Iván Cardenas

FUNCTIONAL CHEF

Iván Cardenas, a 39-year-old Functional Chef currently in Solana Beach, San Diego, brings the soul of Mexican cuisine to the plate. Born in Calexico, CA, he learned from his abuela to honor every seed, herb, and chile, blending tradition with plant-based nutrition. With 13 years in mental health and certifications in plant-based nutrition, Ivan develops functional cognitive recipes for EDERRA, integrating EMPWR+ to support both longevity and performance.

Black and white photo of EDERRA Functional Dining strategist and Registered Dietician, Tatum Vedder.

Tatum Vedder, RD

REGISTERED DIETITIAN

Registered Dietitian and Certified Personal Trainer is a holistic and functional nutrition expert. Her years in the clinical and fitness realms of health have curated a balanced approach to longevity. Her lengthy history in recovery from orthopedic surgery, gastrointestinal distress, and hormonal imbalance combined with her versatile experiences in the dietetic field paved the way to help others reach their equilibrium state, a state of physical and mental balance.

We are guided by "UBUNTU" - I am because we are.

At the heart of our mission lies the spirit of Ubuntu: the understanding that we thrive through connection. “I am because we are” is not just a philosophy—it’s how we grow, create, and nourish.

We believe that true wellness begins with community. From the hands that tend the soil to the bodies we nourish, every link in our chain matters. That’s why we are deeply committed to sourcing our ingredients directly from local farms—supporting regenerative practices, honoring regional biodiversity, and building lasting relationships with growers who share our values.

In our team, Ubuntu means showing up for one another. In our ecosystem, it means standing with the people and places that make our work possible. This farm-to-body approach ensures that what we create is not only potent and purposeful, but also rooted in care, connection, and a shared vision of longevity—for ourselves, and for the planet.